CRM platforms
Expert
- Zoho
- HubSpot
- AG VIP
- d.ecs flow & forms
Project experience
- Salesforce
- Odoo
- SugarCRM
Basics
- SuperOffice
- Microsoft Dynamics
CRM · Operations · Integration · Web
Your systems should do the work, not create it.
I take on CRM, sales and marketing operations, interfaces and web development as a fixed external part of your team. A developer for more than twenty years, working in operations for years, which is why I do not only advise, I build.
Advice and build CRM, interfaces and web from one person
- 22 Years self-employed
- 6 Areas from one person
- 2 Working languages, German and English
- 100% Vendor neutral, no commission
What I take on
Six areas, bookable on their own or combined in one allocation. Open a line for detail.
A CRM that holds
A data model along your processes instead of the vendor template. Roles and permissions across entities and countries, automation instead of manual work.
Plus consent, documentation and operations that keep running when I am not around.
- Zoho
- HubSpot
- Data model
- Roles
- Consent
Evidence
Since 2023 I have been running the complete Zoho One Enterprise environment of two entities of an international software vendor.
Marketing that can prove it
Campaigns rarely fail at the tool, they fail at the handover: leads without a source, scoring without effect, reports nobody trusts.
I build automation, lead management and attribution so a number stands at the end that marketing can show to management.
- Automation
- Lead management
- Attribution
- GDPR
Evidence
A marketing to revenue dashboard showed which campaign brought revenue and which only brought clicks.
Sales without shouting
When every lead is handed out personally and every report starts an argument, the cause is process and data, not the team.
Routing and territories set up properly, data quality raised to a reliable level, reporting that holds up in the board room.
- Lead routing
- Territory
- Data quality
- Reporting
Evidence
Lead routing, territory mapping and deal registration rebuilt and automated after weak data had made all reporting worthless.
Systems, wired
This is where more than twenty years of development pay off: interfaces via APIs and webhooks, migrations including legacy data, connections to ERP, website, shop and line of business tools.
Documented so your IT can carry on with it, without me.
- APIs
- Webhooks
- Migration
- ERP
- Low code
Evidence
A print line straight out of the CRM handles several hundred mailings a day, previously the work of one to two full time positions.
Web that fits the sales process
The website is usually the first touch point and the worst data source: forms that write nothing into the CRM, content nobody can maintain, load times that burn campaign budget.
I have been building websites, portals and shops since 2002, including a clean connection to your CRM, accessibility and visibility in search and AI answers.
- TYPO3
- WordPress
- PHP
- Interfaces
- SEO
Note
Web projects run under my own brand Web Creativo. Same person, same invoice, all details at web-creativo.es.
Partners who work on their own
Partner business only scales once partners stop needing your team for every detail.
Portals properly connected to the CRM, deal registration without duplicate data entry, permissions and onboarding, country logic and several languages where needed.
- Portals
- Deal registration
- Permissions
- Multilingual
Evidence
An extranet for almost 20,000 sales partners with seven country portals in five languages replaced manual work in the sales organisation.
What I bring
Honestly graded: expert means years of practice and productive from day one, project experience means used with a short ramp-up, basics means ramp-up required.
Languages and frameworks
Expert
- PHP
- JavaScript
- Python
- TYPO3
- WordPress
- React
- Laminas
- HTML/CSS
- MySQL
Project experience
- Symfony
- Magento
- PostgreSQL
- Docker
- CI/CD
- Java
- C
- C++
Basics
- Shopify
- WooCommerce
- C#
Sales and marketing operations
Expert
- Marketing automation
- Lead management
- Lead routing
- Partner management
- Data quality
- Consent and GDPR
Project experience
- Reporting and attribution
- Sales enablement
- Pipeline and forecast
- Sales methodology
- Performance marketing
Integration and data
Expert
- APIs and webhooks
- Data migration
- Database design
Project experience
- CRM and ERP connection
- Low code automation
- Roles and permissions
- Servers and hosting
- IT security
Basics
- Microsoft 365 administration
Web
Expert
- CMS migrations
- Operations and maintenance
- White label for agencies
- SEO and AI visibility
Project experience
- Concept and UX
- Accessibility
- AI integration
Project and consulting
Expert
- Technical documentation
- Proposals and estimation
- Agile methods
- Requirements analysis
Project experience
- Project management
- Managing service providers
- Training and workshops
- International stakeholders
- Advising management
- Team leadership
- Agencies and web providers 5 / 5
- IT security and software 5 / 5
- Insurance and financial sales 4 / 5
- Research and universities 4 / 5
- Retail and outlet centres 3 / 5
- Industry and engineering 3 / 5
- Non-profit organisations 3 / 5
- Logistics 2 / 5
Build your allocation
Instead of a quote out of thin air: answer three questions, get a suggested monthly scope, adjust it yourself. What arrives at the end is an enquiry that is already specific.
- 1Answer three questions
- 2Check and adjust the suggestion
- 3Send the split as an enquiry
Three questions, then a suggestion appears in the configurator.
Your month
One bar per area, one cell stands for one hour. Drag, tap or use the arrow keys.
20 hours per month
Or start from a typical split:
Solid base. Ongoing operations plus one initiative that actually moves.
Send the split by emailopens your mail app with the text already filled in
What came out of it
Three examples from more than twenty years of project work.
400,000 €
Cost spread over three years
Six CRM candidates, eight departments, up to fifteen processes, assessed vendor neutrally. The result was an evidenced recommendation instead of a hunch.
International IT security software vendor
20,000
Sales partners in the portal
Seven country portals in five languages, built and developed over years. Before that every request ran manually through the sales organisation.
ASPECTA Lebensversicherung
600
Mailings a day, without manual work
Print, fold, envelope and frank straight out of the CRM. The last manual step is the handover to the postal service.
On Service
One person, who stays
I have been self-employed since 2004 and work remotely from Catalonia, in German and English. I started in web development, and for years my focus has been CRM and operations. That mix is why I do not only advise on processes, I build them.
I do not sell licences and take no vendor commission. If your existing system is the better choice, I will tell you so.
- Zoho and HubSpot at expert level, project experience with Salesforce, Odoo and SugarCRM
- More than twenty years of development with PHP, JavaScript, Python, TYPO3 and WordPress
- Experience in insurance, IT security, software and agency work
- Working together on a monthly allocation, a single assignment or a scoped project
- Web projects run under my own brand Web Creativo, same person, same invoice
Tell me where things are stuck.
In the first call I will tell you whether I am the right fit, what scope I expect and what I would tackle first in your position. No obligation, no vendor agenda.
- Write
- lutz@eckelmann.biz
- Call
- +34 690 770 674
- lutz-eckelmann